Welcome to Suruki Supermarket
Welcome to Suruki Supermarket, a cherished gem nestled in San Mateo since 1990. Founded by Shuji Suruki, this international grocery store began as a door-to-door service, bringing authentic Japanese flavors to the Bay Area. Suruki is renowned for its astonishingly fresh sashimi, delectable prepared foods like onigiri and bento, and a vast selection of Asian groceries. Despite its modest size, the supermarket promises a rich culinary experience. Customers rave about the high-quality seafood and friendly atmosphere, making it a beloved community staple. Whether dining in or grabbing to-go, Suruki captures the essence of Japan right in your neighborhood.
- 71 E 4th Ave, San Mateo, CA 94401 Hotline: (650) 347-5288
Welcome to Suruki Supermarket, an international grocery gem located at 71 E 4th Ave, San Mateo, CA. For those who are passionate about authentic Japanese cuisine, Suruki is the place to be. This beloved supermarket has been serving the Bay Area since 1990 and has a legacy that dates back to 1974 when its founder, Shuji Suruki, embarked on a mission to bring the vibrant tastes of Japan to our local community.
What makes Suruki Supermarket a standout destination? Here are some highlights:
- Fresh Sashimi: Renowned for its high-quality sashimi, Suruki offers an impressive selection, including toro, hamachi, and mackerel. Customers rave about the freshness, describing it as comparable to what you would find in top-tier sushi restaurants.
- Ready-to-Eat Delights: Whether you're in the mood for sushi, onigiri, or bento boxes, Suruki has you covered. The prepared foods section brims with delicious options perfect for a quick lunch or a satisfying snack.
- Online Ordering System: The supermarket's online ordering capability allows you to skip the lines and have your favorite dishes prepped and ready for pick-up. This feature is particularly useful during busy hours, ensuring you get your fix without the wait.
- Unique Asian Products: Beyond the delicious fish, Suruki carries a variety of Japanese grocery items, from snacks to cooking essentials. Shoppers can find everything from mochi and sushi rice to gourmet sauces, all curated to bring a taste of Japan into your home.
- Community Favorite: Suruki is more than just a grocery store; it’s a community staple. Loyal customers express their love for the friendly staff and bustling atmosphere that brings a piece of Japan close to home. Many share sentiments about how they hope Suruki continues to thrive in the community for years to come.
Patrons like Bethany and Alison highlight that it’s not just about the food, but the experience. “Enjoy the atmosphere inside,” Bethany suggests, noting the supermarket’s ability to consistently provide fresh sashimi and countless Japanese food options. With its slightly smaller footprint compared to traditional grocery stores, Suruki packs a punch in flavor and variety, making it a must-visit for locals and visitors alike.
The essence of Suruki Supermarket lies in its commitment to quality and community. The supermarket remains a go-to destination not only for those craving fresh sashimi but also for anyone looking to explore the rich flavors of Japanese cuisine. As you wander through the aisles, you'll feel as if you've stepped into a konbini in Japan, filled with delightful surprises waiting to be discovered.
In summary, whether you're planning a special date night with a tempting sashimi platter or simply stocking up on daily essentials, Suruki Supermarket is sure to impress. It is a culinary treasure that pleases the palate while fostering a sense of community love, ensuring that every visit is a memorable one.

My family loves this supermarket. It always has amazing fresh sashimi and a bunch of other Japanese foods that are ready to eat! We usually get an onigiri and the toro sashimi. It can get busy so don't be surprised if there's a line, or all the food is gone when you come haha. Just enjoy the atmosphere inside and the fact that they carry a lot of stuff!! I hope this supermarket stays in the community forever!

I love coming to Suruki market especially with all the variety of Japanese goods they sell here! When it comes to sushi, it's a MUST that we order sashimi from Suruki. They have the freshest sashimi and the cuts are huge! It is worth your money ordering from here when it comes to sashimi. What's also great is they have an online system that allows you to order ahead so they can prepare ahead and you just pick it up by the cash register. All the workers here are super friendly and I love coming here!

This trip I was taken care of by Jimmy. He kept me informed that the mackerel was s little frozen, but since it was going to be my snack for tonight it wasn't a problem, the fish will be ready by then. The timing was perfect this time since I was there around noonish and the rush wasn't there yet. I ordered toro, hamachi, amber jack and mackerel as well a freshly made rainbow poke which consisted of some seaweed salad, tako, salmon, hamachi and maybe a little maguro. I had the first snack of the rainbow poke when I got to the truck. Their fish is so fresh as always. This is the place to get fantastic sashimi when in the bay area. Thank you Jimmy again!

Suruki-San, why can't you have another store in the east bay? On the other side of the San Mateo bridge so that it's closer to me. this place is my go-to for sashimi because the quality is as fresh as it can be and as close to Japan as it can be without actually flying there. Hot tip: order online for pick up and you will thank me for not needing to wait so long for your order. They get especially busy during holidays because everyone and their mommas tryna bring a sashimi platter to the parties. So order ahead! The inside can get really bustling. I remember during Covid, they were limiting number of people going in so there would be long ass lines outside the market. But nowadays, it hasn't been too bad. When you enter and go left, there's area of hot food quick grab snacks heaven. From bentos to onigiris to ready-made nigiri sets, you can choose! Also I hear if you go near closing time, the remaining ones have a big fat discount. I love ordering the real crab California roll to snack on for the drive back home before I get to inhale the sashimi for homemade hand rolls.

Nice Japanese market with a big selection of food. I came around lunch time and it was super crowded with people picking up bento and sushi. I saw you can order large sashimi platters too with multiple people carrying out huge orders.

Suruki Supermarket is an absolute gem - the establishment (although not this particular location) has been a beloved neighborhood staple since 1974. Identifying a need in his local community, Shuji Suruki started the first door-to-door Japanese grocery store on wheels bringing the flavors and nostalgia of his home country to the greater San Francisco Bay Area. In 1990 their brick and mortar store moved to its current location in downtown San Mateo in 1990. Suruki is noticeably smaller than your average grocery store; however, what it lacks in size it makes up in flavor. They boast fresh product, Asian snacks, high-grade sashimi, grab-and-go meals, and little Japanese trinkets as well. Suruki is truly a one-stop shop for any of your Japanese grocery needs and more if you're looking for some ready-to-eat food. We decided to browse around the supermarket while waiting for lunch and we were immediately taken aback by the wealth held within its walls and walked up with many more items than we had expected to - including some mochi, salad dressing, condiments, and an onigiri mold. If we hadn't already made lunch plans, we would have been extremely tempted to try one of their ready-made food options like their chirahi bowl or their bentos. My absolute favorite find of the day was handmade mochi from Osaka-ya in Sacramento! I moved from Sacramento back to the San Francisco Bay Area six months ago and something I definitely missed from my old home was the deliciously soft and flavorful mochi from Osaka-ya. Imagine my absolute surprise and delight when I discovered that Suruki stocks their goodies in their store, promoting their small business and giving back to the community. Suruki truly is a local treasure and I'll definitely be coming back the next time I'm in the San Mateo area (or to be honest I'll probably make a dedicated trip down just to go to Suruki) to pick up some more grocery items and hopefully enjoy some of the food!

stopping by suruki is part of my wfh ritual, I feel so lucky to be so close to Suruki -- if you're in the bay, you're lucky to be close by too! was thinking about all the hot food, but landed on my classic salmon sashimi and unagi roll. getting into my matcha phase, so scored this ceremonial matcha on sale!! did a taste test and it was better (greener and more umami) than one that i got in tokyo picked up some of my favorite skincare products (cleansing oil, serum, and hair mask) it's like i'm back in donquijote but without the music check out line is in the aisles, and moves pretty fast depending on the rush. it's always super quick at the cashier for me

After living in San Mateo for the past 3 years I finally have my work scheduled aligned so that I can make it to Suruki's! It was my first time in the store. There are sooo many wonderful options to choose from. I got the Sriracha Tuna Poke Bowl today and it tasted just like how I used to get them in Maui! The quality of the fish was truly INCREDIBLE. You really know what good tuna tastes like if you get yours from here. There are lots of really great deals for lunch, and the market itself carries a wide selection of Japanese products! It felt like I was back in a konbini :) I will highly recommend Suruki's to anyone who is in the area! Most of the reviews say that the line to get in is crazy 90% of the time, but today, I came in around noon and while there were quite a bit of people inside, it wasn't too hectic. I was able to take my time and select what I wanted without feeling rushed or overwhelmed. 10/10!

REVIEW IS FOR THE SASHIMI PLATTER WANT TO IMPRESS YOUR GIRLFRIEND FOR DATE NIGHT? HOSTING A BUNCH OF FRIENDS BUT DON'T KNOW WHAT TO SERVE? OR JUST CRAVING GOOD RAW FISH? Get a sashimi platter from Suruki & you won't regret it!!! Suruki's sashimi platter was a total hit for my at home omakase night! You can order online for pick up or order at the counter. The prices are clearly displayed: per pound per each type of fish. You can choose either no cut, sashimi or temaki (hand roll) style cut. The supermarket also has everything else you need to do omakase at home - I picked up sushi rice, ginger, seaweed salad and sauces. I ordered at the counter on a Friday afternoon and waited 20 minutes for the platter to be prepared. Suruki's recommendation was 1/2lb of fish per person. And this was in fact the perfect amount! My friends and I finished everything feeling so full and satisfied. The fish quality is amazing!!! I got the hamachi, amberjack, salmon, chutoro and scallop. Everything tasted so fresh, as if we went to an omakase restaurant. Highly highly recommend the chutoro. It was perfect amount of fattiness and it literally just melts in your mouth!!!! AHHHHH SO DELICIOUS! The scallop was my other favorite of the night. I have nothing but high remarks for the sashimi platter at Suriki's! The quality of fish is so good and so fresh! I can't believe I didn't do this sooner. Whether you order for just yourself or for bunch of people, Suruki is an one stop shop for everything you need! If you're craving sashimi, forget a restaurant, just come here instead! It's the same quality & cost way less!

Only talking about my 50% off 4PM experience!! Happened to be in the area around 3:30 on a Sunday and remembered that Suruki supermarket does 50% off at 4pm. I was around the 10th group in line at 3:30 and the line got super long after that. They started to let people in a bit before 4 and I was the last person to be let in in the first round!!! It's war in there!!!!! There's only a small section for the 50% off (left fridge area and some bentos/ready to eat food on the shelf on the right) so it's hard to get in there if people are crowding. Was only able to snag a salmon bento, tuna/salmon sashimi, and fatty tuna sashimi. The rolls looked good but those were taken real quick. I would say you have to come at least 3:30 or earlier to get anything decent since they don't limit people on how much they can buy. Maybe a weekday would be easier! The quality is definitely very good and with the 50% off, it's a steal!!! Will definitely be coming back if I'm in San Mateo around that time (: